DESIGN
INNOVATE
MY
WORK
Featured
At 360X AG, we crafted a refreshed corporate identity that combines the trust and reliability expected in the financial sector with an energizing, dynamic color palette. The newly refreshed logo futureproofs 360X and will have a lasting impression on our pioneering frontier. The new CI, including custom typefaces, 3D assets, and imagery, embodies the innovative essence of the company. Our recent website redesign, featuring a portal for investor relations and the supervisory board, further reflects this evolution. I also led the product design and specification of our latest cutting-edge trading tool, focusing on both its visual design and functional behavior. This project has been rewarding, merging finance and design into something truly distinctive.
Pierre Kröger (1938, Darmstadt) was a painter and graphic designer, renowned for his membership in the Neue Darmstädter Sezession and his exhibitions at Biennales and Triennales worldwide. He received the Kunstpreis der Stadt Darmstadt in 1981 and the International Senefelder Prize for Lithography in 1984. His work, influenced by his travels across Europe, Africa, and Asia, is part of public and private collections. His legacy endures through his family, and his works can be seen in the newly re-opened museum at Mathildenhöhe, where he lived until his death in 2022. This was the first website I ever created. He is more than just an artist to me — he’s my grandfather, and I love him deeply.
Branded Wearables
2021 *
DAFO
DAFO (Decentralized Autonomous Fashion Organization) was a pioneering initiative designed to build a collective around digital fashion within the metaverse. As a founding member, I helped bring together a diverse range of contributors, including writers, researchers, 3D artists, architects, and VR enthusiasts, all focused on advancing the concept of digital fashion. The project aimed to raise funds through a decentralized treasury to provide seed funding for promising internal projects and initiatives. In my role, I co-coordinated projects with members of NOUNS DAO and OM Metaverse by Punk 6529, managing collaborative efforts. I also designed a virtual DAFO community hoodie, which was made available as a wearable in the metaverse. Despite the project’s eventual decline due to diminishing contributions and the withdrawal of core members, it provided invaluable insights into the challenges of aligning decentralized contributors and managing community-driven projects. While the project itself didn’t succeed, it greatly enhanced my understanding of decentralized teamwork and community engagement.
ABOUT ME
Starting my career in fashion and design, I currently see myself transitioning into more product-focused roles, including project management and research analysis, where I developed a keen sense for aligning business needs with design innovation. Currently, I serve as a marketing and communications manager at a fintech company in Germany, where I’ve found my skill-to-market fit. I am continuously expanding my tech stack and committed to lifelong learning, which allows me to approach challenges with both creative and strategic perspectives. By blending design aesthetics with practical business insights, I drive impactful results across diverse projects.
BEN KEIL
BEN KEIL